Public Health and Social Media-PowerPoint

Posted by admin on May 16, 2009

Basics Of Social Media In Public Health Conference - Presentation Transcript

1. Basics of Social Media Erik Deckers
2. Teh Interwebs It’s got TUBES!
3. 1,000,000,000,000(1 trillion) ‣ approximate number of unique URLs in Google’s index
4. 2,000,000,000 (2 billion) ‣ approximate number of Google searches daily
5. 70,000,000 (70 million) ‣ number of total videos on YouTube by March 2008
6. 3.3 million ‣ number of views some 16-year-old punk my daughter likes has for one video in a single week
7. 100,000,000 (100 million) ‣ approximate number of YouTube videos watched per day in 2006
8. 412.3 years ‣ amount of time it would take you to watch every YouTube video to date
9. 133,000,000 (133 million) ‣ number of blogs indexed by Technorati since 2002
10. 1,300,000 (1.3 million) ‣ average number of posts Technorati indexes per day
11. 77% ‣ active number of Internet users who read blogs
12. 1,111,991,000 (1.1 billion) ‣ number of Twitter messages to date
13. 3,000,000 (3 million) ‣ number of Twitter messages per day
14. isn’t so massive anymore anymore anymore anymore
15. Newspapers are going online
16. Or just going away
17. But some are starting up
18. How can you reach your audience?
19. Social Media
20. It’s about sharing who you are and what you think. . . . . . and adding value to other people’s lives
21. Los Angeles Fire Department
22. LA Fire Department TALK
23. LAFD Photos
24. Social media lets you make connections
25. And see who knows whom
26. The social media landscape can be a little intimidating
27. But patterns start to emerge
28. And you can focus on a few
29. Create Pages For Your Organization or Topic
30. Gather Fans & Communicate
31. Measure your Clicks
32. Monitor discussions
33. Create Groups
34. Follow Topics
35. • Short for “web log” • Started out as hand- coded html
36. Why blog?
37. I blog for search, to increase my audience for my it gives my thoughts a place to go business message. I enjoy sharing things I find to gather pressure and refine with other people my thoughts peer To develop trust with existing clients and prospect for new business. Blogging has made the bathroom stall bigger. Not only can we say ”For a good time, call To write about mistakes I see our clients make. It’s great \”venting\” Lori,\” we can now explain why. and educating at the same time. Create a knowledge base of things I encounter at work & share that knowledge w/ a community that gives me so much Because I want to Get News Out About My Build community, share ideas and best practices Community on personal growth/development I write about small biz marketing, social media, lots of PR tips, biz planning, along with the occasional rambling, and samples of our work Self expression. It’s no different than scribbling on a cave wall. We’re sharing stories with the “tribe.”
38. Who blogs?
39. Small Business
40. Corporations
41. Newspapers
42. Citizen Journalists
43. Crisis Communication
44. Crisis Communication
45. Public Health Preparedness
46. Public Health Preparedness
47. Government
48. Personal Journal
49. Fuel a Passion
50. Share Stories
51. Why are blogs important?
52. Search, not Surf
53. As many as 90% of all 100% web interactions start 90% with search 80% 70% 60% 50% 40% 30% 20% 10% 0% ng or l tw cia ki l Ne So ai ch Em ar eo Se ge * ge id sa /V sa es es io Source: Pew Internet & American Life Project M M ud nt A xt ta Te ns
54. This is what we’re looking for.
55. What Should You blog about?
56. Blog about. . . •Your job •Your department •Your field •Industry trends
57. Blog about. . . •Special topics •Upcoming crises •Press Releases •Public Information
58. Pan Flu? Who’s Talking About It?
59. Government? No.
60. The Media (a little)
61. Private Citizens
62. PEOPLE Are Talking About It
63. They’re Searching For It
64. But Will They Find You?
65. Local Search is Getting Big
66. Any questions? Find me SmallerIndiana.com Read me ErikDeckers.com DeckersMarketing.com Tweet me Twitter.com/edeckers Reach me Erik.Deckers@gmail.com For a copy of this deck Text: 71813 edeckers you@email.com Thank you!

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