Posted by admin on June 23, 2009
The National Association of County and City Health Officials makes use of social media. Their mission statement is as follows:
NACCHO is the national organization representing local health departments. NACCHO supports efforts that protect and improve the health of all people and all communities by promoting national policy, developing resources and programs, seeking health equity, and supporting effective local public health practice and systems.
They display a Twitter Follow banner on each page of the site. So if you have a presence on Twitter be sure to follow them.
I also encourage you to visit their marketing page. This page has an assortment of communication tools, PSA’a and logos that can by used by local public health agencies.
Of course you will get maximum benefits if your are a member of the organization. But there is a great deal of information accessible on the site as a non-member also.
They have also created a .Facebook page for an upcoming national conference. This is an excellent thing to do if you are on Facebook. You can also create several pages each with a singular focus.
This is a powerfully comprehensive site that will keep growing so keep visiting.
Posted by admin on June 11, 2009
A picture REALLY IS worth a thousand words.
Not long ago I was driving my car and saw two young boys riding a bike. One was pedaling while the other sat on the bar between the seat and the handles. He was the passenger. THEY DID NOT HAVE HELMETS ON THEIR HEADS.
I wish I had pictures with me when I stopped my car, got out and told them in a soft, yet sad voice a story about a young girl’s battle with brain injury that resulted from a bike accident. I graphically shared some of what I saw when I took her grandmother to visit her in the hospital. They listened quietly. I don’t know if their behavior changed. ( I did not have a follow-up form-smile)
Now, I have not talked much about Twitter yet. But it is one of the most powerful social networking sites right now. Many public health and health related non-profits are on Twitter.
Recently, I saw one of the most engaging images in the Twitter background of The Brain Injury Association of New Jersey. Now, some may say it was much too scary. But, others will say it depends on what you must do to capture the attention of your target markets.
The point is that social media provides an avenue to reach your market with your specific health messages. It will mean using more than plain text but images that YOU FEEL will make an impact.
The link above takes you to their Twitter handle so you can follow them. However, look at their profile and visit their site.
What do you think?
Posted by admin on May 18, 2009
Here is a short simple explanation of Twitter. It was done so well that I decided not to repeat it. This short video is the mastermind of a group called Common Craft.
