Facebook is still a mystery to many organizations and public health agencies. Yet, it is another powerful opportunity to share your message. Listen to Kiamessah Evans, MPH, CHES a health educator and consultant with 20 50 Digital as she shares about her insights about Facebook.
As public health professionals you are always looking for ways to tap into different markets with your message.
I have compiled just a few networks related to educators on just a few social networks. There are sooo many more. But just wanted to wet your appetite. Do you know others that can be added to the list?
My challenge task for you, if you decide to accept it, is to search on Facebook groups with key words for other education related groups. Join them and share your information that can be of help. Also, support their efforts.
The National Association of County and City Health Officials makes use of social media. Their mission statement is as follows:
NACCHO is the national organization representing local health departments. NACCHO supports efforts that protect and improve the health of all people and all communities by promoting national policy, developing resources and programs, seeking health equity, and supporting effective local public health practice and systems.
They display a Twitter Follow banner on each page of the site. So if you have a presence on Twitter be sure to follow them.
I also encourage you to visit their marketing page. This page has an assortment of communication tools, PSA’a and logos that can by used by local public health agencies.
Of course you will get maximum benefits if your are a member of the organization. But there is a great deal of information accessible on the site as a non-member also.
Not long ago I was driving my car and saw two young boys riding a bike. One was pedaling while the other sat on the bar between the seat and the handles. He was the passenger. THEY DID NOT HAVE HELMETS ON THEIR HEADS.
I wish I had pictures with me when I stopped my car, got out and told them in a soft, yet sad voice a story about a young girl’s battle with brain injury that resulted from a bike accident. I graphically shared some of what I saw when I took her grandmother to visit her in the hospital. They listened quietly. I don’t know if their behavior changed. ( I did not have a follow-up form-smile)
Now, I have not talked much about Twitter yet. But it is one of the most powerful social networking sites right now. Many public health and health related non-profits are on Twitter.
Recently, I saw one of the most engaging images in the Twitter background of The Brain Injury Association of New Jersey. Now, some may say it was much too scary. But, others will say it depends on what you must do to capture the attention of your target markets.
The point is that social media provides an avenue to reach your market with your specific health messages. It will mean using more than plain text but images that YOU FEEL will make an impact.
The link above takes you to their Twitter handle so you can follow them. However, look at their profile and visit their site.
Read the post. Then open another tab and do what the post suggested while your re-read each point.
PS Do a search on pages in Facebook on Public Health. You can do this by keying in the word “pages” in the search box. Then you will arrive at a place called FACEBOOK PAGES where you can search for pages by categories TYPE or keywords.
Here is an eye opening example of Federal Agencies who are using Social Media. Please note that this report was done in 2008 and more agencies may have been added since then.
CLICK ON THE FULL SCREEN MODE, ON THE TOP RIGHT OF THE SLIDE,TO SEE THE ENTIRE SCREEN.